Kolawole Atanda Adejojo a.k.a Kasnaty Sugar has been involved in recent times in supporting old voices who are almost forgotten in the music arena and his efforts have been instrumental in bringing some of them back to limelight.
Among others, he has been instrumental to the revival of musical career of an Abeokuta based music act, Morufu Ebi whose single track FLF, Fi Ota Le fun Olorun broke a new record in musical sales selling for N1,000, a staggering amount considering the industry standard with a single record with at least eight tracks selling for between N400-N500 naira.
He has also helped to revive the musical career of Isiaka Ajani, the popular easy Kabaka releasing an album tagged MMD Microphone Mi Da which has also gone viral and he is now decipating energy on another musician named "Baba Ope", who has been a composer composing music for notable musicians in the industry but lacked the support to showcase his talents.
His simple answer to Why he likes promoting forgottten musicians is: " I don't wwmt to be forgottten'.
The Business Package engages this media and entertainment enthusiasts whose brand of media practice is compassion-driven on why he chooses this path.
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Q: What inspired you to focus on promoting and supporting veteran musicians?
A:"I've had the privilege of interviewing veteran musicians, and it hit me – what can I do to support them? I wanted to give back, you know?"
Q: How do you identify the artists you want to work with?
A:"I selected a few with God's guidance, and we're creating a musical single featuring these legends. Hoping to bring them back to the spotlight!"
Q: Your approach to media practice is described as "compassion-driven" - how does your passion for music and people drive your work?
A: "Music has the power to uplift and transform lives, so I focus on amplifying the voices and stories of legends. I want to inspire and connect with people through their experiences."
Q: What challenges have you faced in trying to revive the careers of these veteran artists?
"None, really. It's been a smooth ride so far, thanks to God."
Q: What's the most rewarding part of seeing these artists gain recognition again?
A:"Seeing them gain recognition and knowing I've played a part brings me joy. When people appreciate their work, it shows I've made an impact – that's the ultimate measure of success for me."
A: How do you balance your own broadcasting career with promoting other artists?
"I see myself as a catalyst for change – I'm just a vessel, and the legends are the real stars. Together, we're reshaping the narrative."
Q: Any specific stories that stand out?
A: "Not yet, but I'm grateful for every moment."
Q: What kind of support are you getting, and what do you need?
A: "People have been sharing these singles all over the Internet – thanks for that! But we'd love financial support to do more and promote these legends."
Q: How have the artists responded, and are you getting more requests?
A; "They're happy with the public's response, and many musicians are reaching out from all over Nigeria to be given such opportunity."
About Kasnaty Sugar.
Kolawole Adejojo, popularly known as Kasnaty, is a renowned Nigerian broadcaster and philanthropist. He's a household name in the broadcast industry, particularly in Ogun State, where he hosts various TV and radio shows.
Kasnaty's claim to fame lies in his humanitarian efforts, especially through his program "Street Voices with Kasnaty" on Facebook, where he highlights the struggles of the less privileged and rallies support for them.
Some of Kasnaty's notable achievements include
- Empowering the Less Privileged: He has helped numerous individuals, including a 77-year-old man living under a bridge and a beggar named Idowu, who was empowered with over N700,000 to start a foodstuff business.
- Supporting Elderly People: Kasnaty gifted a brand new car worth N2.4 million to veteran actor Pa Tunbosun Odunsi, popularly known as Baba Amoye, and distributed free uniform attire to 150 elderly people with cash prizes.
- Celebrating Twins: He organized an annual event celebrating twins at a location known as "Agboole Agbe'beji-gun-ori-esin" in Abeokuta, empowering around 100 sets of twins.
- Investigative Journalism: Kasnaty conducted a four-year investigation into the death of Ayinla Omowura, a renowned Apala musician, revealing new insights into the circumstances surrounding his death.
Kasnaty's work has earned him recognition and support from both local and international communities, although he notes that most of his support comes from abroad.
His dedication to humanitarian work has made a significant impact on the lives of many individuals in Nigeria.
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